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In- Game- Advertising als Instrument der Below-the- Line- Kommunikation
In- Game- Advertising als Instrument der Below-the- Line- Kommunikation 
letzter bekannter Preis: 49.00 Euro In Zeiten gesättigter Märkte und Informationsüberflutung wird es immer schwieriger Konsumenten zielgerichtet im Rahmen von Werbung zu erreichen. Durch die hohe Auslastung der so genannten alten Medien, werden die neuen Medien immer häufiger genutzt. Zeitgleich rückt der subliminale Wahrnehmungsbereich und die Einstellungsänderung, also die Below-the-Line-Kommunikation, in den Fokus der Werbegestalter. Diese Entwicklungen vereinen sich im In-Game-Advertising. In dieser Arbeit wird das In-Game-Advertising als Instrument der Below-the-Line-Kommunikation mit seinen Grundlagen, der Wirkungsweise und anschaulichen Fallbeispielen dargestellt. Rubrik: Bücher / Algorithmic Game Theory
Algorithmic Game Theory
letzter bekannter Preis: 58.80 Euro This book constitutes the refereed proceedings of the Second International Symposium on Algorithmic Game Theory, SAGT 2009, held in Paphos, Cyprus, in October 2009. The 29 revised full papes presented together with 3 invited lectures were carefully reviewed and selected from 55 submissions. The papers are intended to cover all important areas such as solution concepts, game classes, computation of equilibria and market equilibria, algorithmic mechanism design, automated mechanism design, convergence and learning in games, complexity classes in game theory, algorithmic aspects of fixed-point theorems, mechanisms, incentives and coalitions, cost-sharing algorithms, computational problems in economics, finance, decision theory and pricing, computational social choice, auction algorithms, price of anarchy and its relatives, representations of games and their complexity, economic aspects of distributed computing and the internet, congestion, routing and network design and formation games and game-theoretic approaches to networking problems. Rubrik: Bücher / ...
Dynamische Contentanpassung bei Massive Multiplayer Online Games
Dynamische Contentanpassung bei Massive Multiplayer Online Games
letzter bekannter Preis: 44.90 Euro Diploma Thesis from the year 2006 in the subject Computer Science - Technical Computer Science, grade: 1,7, Free University of Berlin, language: English, abstract: Massive Multiplayer Online Games (MMOGs) are digital games that allow a large number of players to interact and communicate in a virtual environment. Due to the different characteristics and preferences of the individual player, he (or she) can be categorized into certain player-types with a specific motivation for playing. In the course of the game, this knowledge about the player motivation can be used to dynamically adapt the game environment. To achieve this, different parts of the game content such as objects, background story or tasks, can be changed during run-time.The first part of this thesis presents an introduction to MMOGs, their possible classifications and their history. Furthermore ways to categorize players and to describe game content will be discussed. The programming aspect of this thesis shows the design and implementation of a middleware. The middleware logs player action and according to this categorizes the player into a certain player type. This is used for presenting user-specific game content. Rubrik: Bücher / The New International Money Game
The New International Money Game
letzter bekannter Preis: 33.40 Euro The International Money Game has been fully rewritten to take account of changes in the world economy, it provides a comprehensive overview of international financial developments, including both the structure of payments arrangements and the series of credit and asset bubbles and the financial crises. Rubrik: Bücher / Star Wars - The Card Game
Star Wars - The Card Game
letzter bekannter Preis: 33.19 Euro Ein kooperatives Kartenspiel, in dem die Spieler ein Angriffsteam der Rebellen kommandieren. Die Rebellen haben einen Schwachpunkt in der imperialen Verteidigung entdeckt. Sie stellen ein Team zusammen, die sich auf eine gefährliche Mission begeben. ACHTUNG: Das Spiel ist komplett Englisch.Achtung: Nicht für Kinder unter 36 Monaten geeignet. Rubrik: Fantasy-Flight-Games-Strategie / Taktik-Karten-u.-Mitbringspiele / |
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